Why Insight?

Typically, in dealerships across the country, an average conversion rate of new contacts into sales is 15%. Having made their purchase customers are often sent a customer satisfaction survey to complete, asking for their views on the buying experience.

That's great, apart from two important facts. Firstly these are the people who presumably were happy with the way they were dealt with. Secondly they are, by a long way, a minority of the total prospects that visit or call a showroom.

Insight is different, asking those people who didn't buy from you - why not? Answering this question is hugely valuable, enabling sales processes to be refined and sales skill training to be targeted to an individual's specific area of need.

Insight customers also benefit from the incremental sales made to apparently lost prospects. Re-contact via our researchers is often the catalyst that restarts the sales process.

Why bother with mystery shop exercises, when with insight you can find out how good your sales process is by asking the people who matter - your prospects!